Speed is a ranking factor, not a nice-to-have
Core Web Vitals measure the experience your visitors actually feel: how fast the main content paints, how quickly the page responds, and how much it shifts while loading.
The three metrics that matter
- LCP — Largest Contentful Paint (loading)
- INP — Interaction to Next Paint (responsiveness)
- CLS — Cumulative Layout Shift (visual stability)
How we tune them
- Server-render and cache aggressively.
- Ship less JavaScript; hydrate only what needs interactivity.
- Reserve space for images and embeds to avoid layout shift.
Fast pages rank better and convert better. It compounds.
Want a Core Web Vitals audit? Get in touch.