Fundamentals first

Most SEO wins come from getting the basics right and keeping them right.

The checklist

  • Clean, canonical URLs on every page
  • A complete sitemap.xml and sensible robots.txt
  • Structured data (JSON-LD) where it applies
  • Fast Core Web Vitals on mobile
  • Descriptive titles and meta descriptions per page

Why per-page metadata matters

Search engines and social platforms read your <title>, description, and Open Graph tags per URL. Generic sitewide tags leave rankings on the table.

Ship the fundamentals, measure, then iterate.